Slide 18 of 62
Notes:
You recall a couple of earlier quotes not exactly flattering us on our abilities to intuitively make these risk assessments. Let’s look now at some studies that relate to the way we think -- our biases and our heuristics. Heuristics are the prewired ‘ru
I have utilized two primary texts for this portion of the discussion: Kahnemann, Slovic and Tversky’s “Judgement Under Uncertainy: Heuristics and Biases” and Russo and Schoemakers, “Decision Traps.”
