PPT Slide

“When the framework is muddy, or interpreted in widely differing ways, the business is in trouble.

And when a business is successful, it is because the people in the business are guided by a clear, cognitive framework.”

Complexity and Business: Practical Lessons from the Natural World

by Bruce Abell, managing director of the Santa Fe Center for Emergent Strategies,

YPOWorldwide, April - June 1998

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It sounds nice to say that people are "guided by a clear, cognitive framework." But, what does that mean. What's a framework look like? What skills are necessary to design and derive value from that 'framework." Does this mean simply have clear goals? If not, then what more?